The AMPD Studio together with Old Mutual hosted a music workshop held at the Newtown Junction, presented by Ashley Raphala also well known as DJ Shimza who gave the attendees a one on one session about his journey as an artist and music influencer in the South African musical landscape.
The 30 year old shared that his love of music began from an early age in the dusty streets of Tembisa and the influence came from his brother.
Musicians, producers and media personalities attended the workshop, they received lessons from DJ Shimza on how to market their brand and sustain their role in the media industry.
“It’s hard to stay relevant in this industry, therefore, it’s important to invest in your brand and use the right tools to market your business,” said Shimza.
Shimza’s music career begun from the early days of YFM. Performing and attending music events during his high school days led him to be mentored by the big players in the industry such as the like of DJ Fresh and Oskido. The young Shimza did not aspire to be a doctor or an engineer but he knew his passion and love was in music.
After completing his matric, he enrolled at Varsity College for a marketing qualification, but fate took its turn then he dropped out after 1st year to pursue his dream as a full time DJ.
Through performing with other DJs, Shimza started hosting his own events on Christmas and with some of his profit, he gave back to homeless children around Tembisa.
“It wasn’t easy to make a living from my gigs but through strategic marketing my brand paid off and I started treating it more like a business,” said Shimza during an open mic session.
DJ Shimza is still active with his philanthropist work and last month he donated 3000 school shoes around Tembisa.
People who attended the workshop had an opportunity to register with Old Mutual for access at the AMPD Studios and conference.
“This is a great opportunity for artists to network and equip themselves with the necessary information and skills to grow their brand,” said Makgape who also attended the workshop.