Johannesburg based Tawanda Chinyama, Founder of Kalose Cosmetics has established a brand that has a footprint in various African countries in just 4 years, and creates employment for tens of individuals.
What inspired the establishment of Kalose Cosmetics?
I had developed a lot of other people’s businesses in the past and I felt it was time we invest resources to what we can call ours.
What sets your products apart from the rest?
They are consumer needs driven. We try to offer quality at affordable prices.
How do you ensure you stay relevant in the saturated beauty industry?
We do store activities, promotional calendar, brand awareness campaigns and corporate images and community responsibility initiatives.
As a manufacturer, what measures do you take to ensure that your skincare is safe and will not cause any harm to the skin?
We comply with industry standard safety regulations.
What challenges are you facing as an entrepreneur and how do you overcome them?
Being a Black African. Fact be told, this industry is dominated by whites and majority have resources to set trends ahead of us. Determination has made me not to be discriminated because of my colour, but more on what I offer – which is quality.
Do you have any employees in your business? If yes, how many?
We have close to 60 employees at the factory and in the stores.
Where are your products available?
They are carried by national retailers such as Edgars,Truworths, Jet and Pick n Pay. Pick n Pay has listed us in all their African outlets.
What else do you do besides building your cosmetics business?
I do workshops on enterprises; I like to help Black Africans on how to establish a business by sharing my experiences and knowledge. I believe in mentorship and want to see fellow Black entrepreneurs thrive.
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