Growing up in a family of entrepreneurs propelled Naledi Phahlo (30) to love business and be her own boss, back in high school she sold sweets and other various items and today, she manufactures her own cleaning household items.
She is making a name for herself as one of the youngest women entrepreneurs in the cleaning products manufacturing space that is common known to be dominated by the big players.
“My parents were entrepreneurs and had a tuckshop, so I grew up in a business-minded family. I realised I excelled in business as I had clients. I sold clothes, shoes, and everything I can lay my hands on. In 2018 I started selling soaps and after they became a hit with my clients I made more” said Phahlo.
The young woman from Thaba Nchu majored in Mathematics and Chemistry while studying at the University of the Free State in her first qualification.
Phahlo buys raw materials and chemicals and creates her products herself from scratch, packages them and sells them under the Deedee brand.
She also fumigates houses and business premises as part of her services. Naledi has employed four people and has two shops in Thaba Nchu and Botshabelo. “I wanted to play my role in reducing unemployment in Thaba Nchu and Botshabelo. With the business growing, I hope to create more permanent employment,” she said.
She has a small space in Thaba Nchu where she manufactures her products, and she desires to have factory to manufacture her products in bulk. According to Naledi, being in business has always been part of her DNA.
Naledi recently graduated as a top student at the Gordon Institute of Business Science at the University of Pretoria.
Cleaning products she manufactures and sells includes: Sanitisers, Dishwashing liquid, Softeners (stay soft), Perfumes, Bleach and many more.
Her shop in Thaba Nchu is next to Bahlabani Pharmacy and her Botshabelo shop is next to the Botshabelo Mall entrance.
The sky is the limit for Naledi as she aims to grow her business and add more products. Naledi can be contacted on 081 099 6845.
