Many people might assume that beauty pageants are all about good-looking girls who simply strut their stuff on the ramp and get a crown afterwards. This reality is actuallywhat the television portrays and doesn’t seem to focus more on the charity that takes place behind the scenes. One beauty queen who is determined to change the stereotype is, Miss Unity finalist, Nomfundo Kubheka who believes in making a difference in society.
Born and bred in Newcastle, Kwa-Zulu Natal, but currently residing in Katlehong, Nomfundo has a burning desire tocontribute in changing people’s lives and leaving an indelible mark in society. “I am someone who cares about addressing issues affecting society and my country at large. I believe in being part of the solution more than anything else”, she says.

Nomfundo entered Miss Unity, a beauty pageant centred on empowering women, in 2019 because of her interest in helping people. “I found out about Miss Unity South Africa 2019 through social media and what enticed me to enter was the strong message of women empowerment. The pageant believes that this can be achieved through social cohesion as well as ending girl-hate”, she continues.
Her heart clearly appears to be aligned with the interests of the young and old as she moves around lending a helping hand wherever she can. “On 30 August 2019 I went to Duduzile Day Care and Creche in Katlehong to assist regarding chores among other tasks and responsibilities they have on a daily basis”, she said.
In campaigning for votes the Miss Unity contestants are required to lend a helping hand in their communities as required by the competition. In so doing Nomfundo also visited the St. Anthony’s Child and Youth Care Centre in Newcastle, on September 9th, where she donated sanitary pads for the girls.
Although Nomfundo didn’t win the beauty pageant she has certainly displayed qualities of a queen by caring for her society and seeing the need to assist and empower those around her.
