DARK AND LOVELY EXCITING OPPORTUNITY FOR GIRLS

Dark and Lovely Beautiful Beginnings is giving away a total of R250 000 in prizes, including 15 school
bursaries, to young girls.
Dark and Lovely has a strong heritage in South Africa and the consumer journey often starts at a very
young age with Beautiful Beginnings, a haircare range specifically designed for the hair and scalp of
young girls.
“Dark and Lovely Beautiful Beginnings is a brand with purpose and we decided to launch the “Style
her future” campaign to give more young girls access to education,” says Natasha Lopes, Marketing
Manager, Dark and Lovely.
Dark and lovely is appreciating their South African consumers with this competition.
The competition has a simple route, because every parent who buys a Dark and Lovely Beautiful
Beginnings product for their girls can stand a chance to win one of the 15 bursaries to the value of
R10 000!
All they have to do is sms the last four digits of their barcode to *120*7426# Also included in the
total prize value is an opportunity to instantly win airtime, to the value of R100 000.
Winners must have a child or be a guardian of a child in primary school, high school or tertiary, as
the prize money will be paid directly into the school or institution. The prize money will not under no
circumstance be paid directly to the winners..